Hi! I'm Aija.

I am a commercial-minded product designer, founder and a builder.

  • Cursor
  • Lovable
  • Webflow
  • Figma
  • Project lead
  • Workshops
  • Design systems
  • UI/UX
  • Product design
  • Prototypes
  • PoCs
Aija Peltola

What am I doing

I'm Aija. I am a builder-seller-founder. I've spent the last eight years with digital products, either in sales and marketing teams, or later in app design and project management. I did some no-code developing too when Bubble and FlutterFlow still were a thing. Now, that work has obviously shifted to Cursor and Lovable.

The work I've done the most is working with founders as they explain their vision of their app. I then take their plan, vibe it to MVP, and pass the design to a developer. Then I lead the project with them.

I can build myself too. Stripe Price IDs, Supabase secrets, and Vercel environment variables are some of the things where I don't maybe understand their full soul-life, but I can still work with them. I have my GitHub with 4-6 projects in it. I continue to build tools that help myself and others.

I started my career in marketing, mainly in websites, analytics, and SEO. The love for websites and the web has not gone anywhere. I like brands, design, building on the web, whether Webflow, Shopify, or now with AI.

I am a fast learner and always want to deepen my knowledge in my field. Not to do a lot of things somehow, but do certain things very well.

All in all, reading the market, there seems to be a role shift here, design engineer. That sounds fun.

  1. 2025 →

    Founder

    Freimi Oy

    Product design and UI/UX, positioning, vibe coding, websites and online stores.

  2. 2022 – 2025

    Project lead & Design

    Simplified Solutions Oy

    UI/UX design, vibe-coded MVPs, prototypes and POCs, app development and project lead, workshop facilitation, website rebuilds and development. Continued on a freelance invoicing basis.

  3. 2019 – 2022

    Marketing Systems Manager

    Sellforte Solutions Oy

    CRM maintenance, marketing automation and reporting (HubSpot, Salesforce). Salesloft rollout, setup and user support. Website maintenance and development, marketing execution, sales support. SEO and marketing analytics.

  4. 2016 – 2019

    Tradenomi (AMK)

    Business and digital marketing

Working together

What I can help with

  • Workshops
  • UI/UX
  • Project lead
  • Webflow
  • Shopify
  • Cursor & Lovable
  1. Hourly

    You have a small need: co-vibe something, talk about an app idea, workshop best approaches, do user interviews, align stakeholders, fix some design error or ask for feedback.

  2. Project

    You have a clear need for an MVP, design, website or a bit bigger design tweak. I can work on many allocations and timeframes, depending on the ongoing work situation. With me, you never have to worry that I just come in and not do my part.

  3. Ongoing help

    Want to build a product together? Design more screens, analyse users, build a roadmap, bigger refresh or have some other ongoing need? I got you.

Get in touch

Tell me what you are building.